Google’s Updated E-E-A-T: What “Experience” Means for Healthcare Content
Google has added an extra “E” to its Search Quality [...]
Guide to PPC Landing Page Optimization
Your paid search landing page is a stand-alone web page [...]
ChatGPT AI-Generated Content Dangerous for Healthcare?
ChatGPT is an artificial intelligence chatbot that can have human-like [...]
The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers
Content comes in levels or tiers, and your healthcare website [...]
Conversion Rate Optimization Best Practices (Plus, 6 Mistakes to Avoid)
The conversion is the ultimate goal for any website or [...]
20 Tips to Optimize Google Ads for Healthcare
Paid search (aka pay-per-click or PPC) often yields the highest [...]
18 Strategies That Make Great Healthcare Website Designs
Your website is—more often than not—the first experience people have [...]
Why Are Patients So Angry? Plus, Frontliner Tips for Health Leaders
It’s not your imagination. People really are ruder to each [...]
The Perils of SEO Over Optimization
SEO is a good thing. It’s the original bridge between [...]
How to Respond to Patient Reviews (+ Free Examples)
It’s easy to find detailed guides on how to respond [...]